Advertising is a paid promotion that aims to influence people to buy a product, service, or idea. It can also be used to raise awareness about an issue, support a cause, or engage public interest in an event.
Advertising can take place on many mediums, including:
newspapers, magazines, television, radio, direct mail, billboards, posters, transit advertising, and digital media.
The goal of advertising is to persuade people to respond in a certain way, such as by buying a product or performing an action. Advertisers use a variety of techniques to attract attention and influence emotions, such as stereotyping and targeting the audience.